McCartys on the Move
Renee from McCarty’s on the Move reached out to B. Cole design studio for an update on a logo and color palette for their blog. The DIY logo and website that she created for them was just not cutting it anymore. She felt that it did not represent them and who they are.
She is a mother of 3 boys who have given up their home to live in a RV full time. Her husband has an Irish background and is proud of his roots. They are a family of 5 who want to spread positivity and love on the road wherever they are.
Project Scope
Brand Refresh/ logo design
Style Brief
NO mountains or RV in the logo like traditional travel logos
Something to represent the 5 of them
Something Irish but not the clover or Celtic knot
Minimal
Earth tones
Fun
Playful
Famiy
The logo
McCartys in the logo was designed in a very minimal Irish font that was also fun and soft with the serifs. ON THE MOVE was contrasted of a more sharper sans serif to balance it out.
The 5 rays of sunshine were made to represent each one of them. It is located under the “On the Move” because they are shining their own light wherever they go. The rays are also inspired by the stripes and rainbows that are seen throughout the Irish culture.
