Simply Wellness with Amanda

“NURTURE YOUR WELL-BEING, ONE STEP AT A TIME.”

Amanda sought the expertise of B. Cole Design Studio to refresh her brand with a total overhaul.

Amanda is both a Fitness and wellness coach and noticed that her fitness coaching was taking more over her business. Amanda wanted to help more women in the realm of being a wellness coach and was confused on how to move forward.

From the consultation call to the brand strategy, we got clear of her goals and direction. Through marketplace research we nailed down a strategy and color palette that would set her apart in her industry.

Then the creative process started.

Website Design

Brand Guidelines

Before

Amanda made the logo design. She did not like it anymore and knew she needed an update. Her website was also in the same format and she knew that it wasn’t showing her true potential as a health and wellness coach.

After

Going the direction outside of what is popular in the Health and Wellness Industry, we settled on a sunrise. Sunrises are all about new beginnings and transformations which is what Amanda wants to illustrate to her clients. That she is with them every step of the way.

This was paired with what I call a not-so-serif-font. Definitely in the roundedness but also bold enough to use with her brand colors.

SUNRISE

POSITIVE ENERGY

WELLNESS AND VITALITY

WARMTH AND COMFORT

NEW BEGINNINGS

CONNECTION TO NATURE

VISUAL APPEAL

Project Scope

Brand Strategy + Design

The Foundation Blueprint

BRAND GUIDELINES

We understand the pain points of maintaining a cohesive brand image, these guidelines will empower you to confidently communicate your unique essence and values, ensuring a strong and consistent brand presence that resonates with your target market.

It is your foundation blueprint.